Promotion (marketing)
SPECIFIC EFFORT TO PROMOTE A PRODUCT OR SERVICE
Promotional tool; Promotional event; Promotional material; Marketing promotion; Types of promotional strategies; Product promotion; Product Promotion; Self-promotion; Self promotion; Marketese language; Marketese; Market Promotion; Self-advertising; Promotional tour
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route.